I have been involved in many businesses besides the practice of law. Many years ago I wrote a book entitled “How to Make Big Money in the Next Thirty Days.” It was based upon my own experience in a telemarketing business where I and my two partners made a net profit of more than $30,000 in the first 30 days and went on the earn a net profit of 1.8 Million Dollars in the first year. And we did it with no investment or risk of personal assets! Consequently I am a believer in what I call “the millionaire mindset.” Like all profoundly simply ideas, the millionaire mindset has at its heart a very simple idea. It involves four major ingredients:
(1) Obtain the help and guidance of those who now are where you would like to be. If you want to gain wealth – even become a millionaire – then you need to receive guidance from those who have already attained that goal. A new coal that is placed next to the red hot glowing ember on the hearth will also begin soon to glow – if the contact is direct enough.
(2) Create or find a product or service that is of compelling interest to the public.
(3) Market the product or service in such a way as to minimize your risk and maximize your profit.
(4) Apply initiative, dedication, hard work, and undeviating devotion to your specific objectives – all the key characteristics that are reflected in the lives of those who have made it financially.
I am in the process of updating and republishing this material and soon it will be available again. The following is a short excerpt from the updated version of the book dealing with point (4) above, and the application of initiative and hard work:.
We are all salespeople. We either sell a product, or we sell our services. Salesmanship is salesmanship, is salesmanship. It matters not whether you are arguing a case to a jury, or applying for a job, or developing a website, or writing a sales letter or advertisement, or even whether you are standing on a doorstep and trying to sell your product to the occupant. The basic human motivators have not changed in a thousand years. Planning out how you can appeal to those motivators is the key to success
Finding something to sell is not a difficult process. Opportunities are all around you. All you need to do is start looking, following the procedures I have outlined. In short order your biggest problem will be do decide which of the many opportunities would be best. But I must add one other thing. If you pick the wrong product at first, and you find it doesn’t work like you hoped, don’t give up. Pick another product and try again. Every millionaire has failed at something, but they succeeded because they were persistent and tried and tried again. Applying initiative, dedication and hard work, is up to you. As Napoleon Hill said, “WHATEVER THE MIND OF MAN CAN CONCEIVE AND BELIEVE, IT CAN ACHIEVE!” You have to believe that is true. Successful people have proved this over and over.
A few years ago a Gallup poll was taken to determine why so many people never become financially successful. What the pollsters found is that the reason most people fail is that they don’t want enough! They are too easily satisfied with the status quo. If you will succeed you need to want to achieve something, and you need to want it badly.
The poet Henly wrote, “I am the master of my fate, I am the captain of my soul.” I hope you believe that, because you can do anything you really want to do. When the great decathlon champion, Bob Richards, was a boy he wanted to become the greatest pole vaulter in the world. He hd no special aptitude for pole vaulting, or any other sport for that matter, but he had an obsession to reach his goal! As a youth he obtained a picture of the world’s greatest pole vaulter and taped it onto the ceiling over his bed. Every night he went to sleep looking at this picture and it was the first thing he saw every morning when he awoke. Later, after he had achieved his dream, he said that you can achieve anything you want if you want it badly enough – and practice 10,000 hours!
What is the thing that made Bob Richards a success? Desire, and a willingness to work at it. From desire comes commitment! Think about it. Isn’t that what distinguishes great men from the rest? Isn’t that what makes a Thomas Edison or a Henry Ford?
Og Mandino, in his book, “University of Success,” says: the words, “I can’t,” have probably wrecked more havoc in your life than all your enemies combined. “Do you use them frequently? Did you learn, when you were very young, that by screaming ‘I can’t!’ at the top of your voice you could manage to avoid most things that appeared to be unpleasant, like eating spinach, or taking your cough medicine, or doing the chores? It still works, doesn’t it? How many tasks and challenges and opportunities have you managed to brush aside, in the past five years, or ten, with just those two words.” I believe you should never say “I can’t,” because it is more likely that you can if you just believe you can. Napoleon Hillis absolutely right. “Whatever the mind of man can conceive and believe, it can achieve.”
You may have family or friends who try to discourage you. Their line is always the same: You can’t become a millionaire. Don’t waste your time. It won’t happen!”
All I can say to you is this: consider the source. Are your critics millionaires? How do they spend their spare time? Is the biggest goal of their life getting to bed on time and sleeping as long as possible? Do they fritter away their days and nights texting on their cell phones, playing electronic games, or watching sitcoms? Is the high point of their day a large indigestible meal, an evening of excessive drinking, or escape at the movies? Are they buried in a job that is getting them nowhere? Ask yourself, what are these cynics doing with their lives?
Above all, don’t seek their advice. If you want advice talk to someone who is successful. That person will never discourage you from trying to reach your goals.
Richard M. DeVos, the President of Amway, wrote a book entitled “Believe.” In it he said:
“Why do so many people let their dreams die unlived? The biggest reason, I suppose, is the negative, cynical attitudes of other people. Those other people are not enemies – they are friends – even family members. Our enemies never bother us greatly; we can usually handle them with little trouble., but our friends – if they are naysayers, constantly punching holes in our dreams with a cynical smile here, a put-down there, a constant stream of negative vibrations – our friends can kill us! A man gets excited about the possibility of a new job. He sees the opportunity to make more money, do more meaningful work, rise to a personal challenge; the old heart starts pounding and the juices begin to flow and he feels himself revving up for this stimulating new prospect. But then he tells his neighbor about it over the back fence one evening. He gets a smirk, a laugh that says, ‘you can’t do that,’ a foot-long list of all the problems and obstacles, and fifty reasons why he never will make it and is better off to stay where he is . . .
“Before he knows it, his enthusiasm falls down to near zero. He goes back into the house like a whipped pup with his tail dragging the ground and all the fire and self-confidence is gone and he begins to second-guess himself. Now he is thinking of all the reasons that he can’t make it instead of the reasons he can. He lets one five-minute spiel of negativism or ridicule or just plain disbelief from a dream-nothing, do-nothing neighbor take the steam right out of his engine. Friends like that can do more damage than a dozen enemies.”